Sports Management School SMS

Sports Management School (SMS) is a private French higher-education institution specializing in sport business and management. It offers bachelor and master-level programs designed to prepare students for management, marketing, event organization, and communication careers within the sports industry. Its curricula are generally aligned with the French RNCP framework and emphasize professional immersion through internships, projects, and partnerships with sports organizations, clubs, federations, and brands. The school operates several campuses in major French cities, including Paris, Lyon, and Bordeaux, allowing students to study in different regional sports ecosystems. SMS positions itself as a dedicated sport-management school rather than a generalist university, combining business fundamentals with sector-specific expertise in areas such as sponsorship, ticketing, merchandising, digital sport, and performance management. SMS is recognized as a private specialized school and is not a public university; it is part of a network of private higher-education institutions serving the French and international sports labor markets.